Mam makes plastic stuff for babies. Bottles, pacifiers, stuff like that. And I think they’re logo effectively communicates a lot about their brand. Crisp, well-designed, and simple, but still cheerful and soft enough to be a brand for kids.
Ergo also makes stuff for babies. Baby carriers to be exact. They’re quite popular. I have one, and it’s a good product. But this sad, homespun logo isn’t helping them any. It’s always odd to me when a brand that prides itself on thoughtful product design utilizes shoddy graphic design. In this case, I’m doubly perplexed that a company that makes baby products—even wholesome, hippy-dippy ones—hasn’t yet realized the importance of growing up.