Thursday, February 3, 2011

Another Thing Not To Do When Naming Your Business

Last summer, I posted a Top Ten List of Things Not To Do When Naming Your Business. It seems I missed one.

Opposites Obstruct

This is akin to Number 10 on the original list, Punny Business, but it’s in its own category I think.

The family names Fowler and Weider on their own are fine, obviously. But you have to wonder about a laundry service that makes your clothes fouler, and exercise equipment that makes you wider.

I’m just sayin’.


  1. seriously? while the above image is certainly no design masterpiece, i have no qualms with the name "weider".

  2. Yes. Seriously.

    People don't exercise to get wider. Which is how you pronounce that name... unless you want to be a contrarian and say it's pronounced weeder.