Last summer, I posted a Top Ten List of Things Not To Do When Naming Your Business. It seems I missed one.
This is akin to Number 10 on the original list, Punny Business, but it’s in its own category I think.
The family names Fowler and Weider on their own are fine, obviously. But you have to wonder about a laundry service that makes your clothes fouler, and exercise equipment that makes you wider.
I’m just sayin’.