Wednesday, January 19, 2011

Wednesday Waffler: Art Gallery of Alberta


I’m not a big fan of the overlapping. But I like the colors. And I like the symmetry. And I even like the clever idea that an upside-down double-story lowercase a makes ‘a’ fairly convincing ‘g.’


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Posted by pr*tty sh*tty at 9:00 AM
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7 comments:

  1. Anonymous19 January, 2011 09:08

    Shitty because any symmetry gained is lost by the glaring upside-down "a," which looks like shit.

    ReplyDelete
  2. Annika19 January, 2011 13:51

    I agree with anonymous. As clever as the idea to turn the "a" upside down is, it is just plain irritating to look at.

    ReplyDelete
  3. matt19 January, 2011 14:28

    Agreed. The upside down "a" really kills it.

    fuckin' "a".

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  4. Unknown19 January, 2011 15:50

    I think conceptually its interesting (art depends on the viewers perception which is why the upside down "a" as a "g" works in this regard), and visually its approachable. Just lacking in the final execution.

    But I wouldn't categorize it as Sh*tty, there are by far worse logos out there. I vote Pr*tty.

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  5. pr*tty sh*tty19 January, 2011 22:58

    Very astute comment Patricio. I think you pretty much hit the nail on the head.

    ReplyDelete
  6. Marie20 January, 2011 02:12

    For me, it's a moderately clever idea with a decidedly sh*tty execution. It looks like the default colors in Illustrator with a cop-out type choice. Don't get me wrong — Helvetica has it's place. However, for the lack of finesse it may as well be Arial in this poor logo.

    I agree with Patricio. There are definitely sh*ttier logos out there but a project as prime as this only comes along so often. For the sheer potential of "what could have been"... this logo is a failure to me.

    ReplyDelete
  7. Rosalyn01 February, 2011 14:34

    Those colors take a turn for the disgusting when they overlap. I've never been one to care if the gravy on my dinner plate touched the peas, but this makes me reconsider.

    I really like the inverted idea, but I agree with Marie. The execution is all wrong.

    ReplyDelete

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