It cannot be overstated how much this design stands out among its competition on the shelf. A master class by the great Paula Scher in how less can be so much more. More info here.
Close your eyes. Now, try to imagine how this box front could be any worse. (If you’re still reading, your eyes are supposed to be closed.) Now, open them. That’s right, this is still worse. Don’t feel bad, it means your imagination isn’t evil.