Bausch + Lomb Biotrue and Opti-Free Replenish

Pr*tty

It cannot be overstated how much this design stands out among its competition on the shelf. A master class by the great Paula Scher in how less can be so much more. More info here.

Sh*tty

Close your eyes. Now, try to imagine how this box front could be any worse. (If you’re still reading, your eyes are supposed to be closed.) Now, open them. That’s right, this is still worse. Don’t feel bad, it means your imagination isn’t evil.

Thanks to P*S* Reader and iPhone user Mat Dubord for the Biotrue submission.

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