Monday, August 16, 2010

Charles P. Rogers and Curlz

Not exactly my sort of thing, but sufficiently old-timey and charming nonetheless.

When designers talk about how the general public is becoming more and more visually acute and sensitive to branding and identity cues, I can’t help but look at something like this and think all that talk is wrong. Honestly, even as an average person, how do you put up Curlz lettering in a window with that identity and not think, “Maybe this doesn’t match. Maybe by doing this I’m securing a special place in hell for myself.”

Repent now ye sinners.

1 comment:

  1. I've always felt that unless you're advertising gingerbread houses or something related to princesses, you have no business using Curlz. I actually know an IT consultant who has used a program that automatically uninstalls the font from computers, as it's been known to wreak havoc with Entourage.

    I do enjoy that Charles P. Rogers font, though.