It’s safe to say I don’t love this to pieces. It’s just OK. But I’m happy to give Zipcar kudos for making a good idea work, and then putting out ads that communicate pretty well what makes it a good idea in the first place.
Now we watch as the big guys scramble to keep up with the good idea. Sorry Hertz, no amount of copying from the smart guy’s homework is gonna get you that A+ your mommy is hoping to tack to the fridge.
Thanks to P*S* reader Brett Essler for suggesting these.