This was recently suggested by a P*S* Reader as a possible Sh*tty, and I was momentarily inclined to at least half-heartedly agree. But I found myself agreeing with his assessment less and less heartedly as the days since his email have passed.
It is perhaps true that the logo bespeaks more of trains, than of air handling. But I still can’t really object to the word mark, with its bold, italic, sans-serify simplicity. Nor can I really find much to fault about the logo mark, except that maybe forcing a T-like shape onto those
speed wind lines seems unnecessary.
Still, I’m open to other interpretations and opinions. So I’m opening it up to a vote.
Almost forgot. Trane logo suggested by Ryan Gustafson. His suggested Pr*tty counterpart to be featured in another post soon-ish.