Tuesday, June 22, 2010

Levi's and Miracle Whip commercials







Pr*tty
There’s been plenty of coverage about this campaign already (mostly about the iteration with the gay dudes—homos are still controversial, go figure), but I think it can’t be overstated how much cooler Levi’s look in this context. More importantly, it feels stylish, youthful and smart, without being labored or dishonest.

Sh*tty
So Miracle Whip is the secret ingredient that makes badass biker picnics badass? All this time I thought it was the gingham blankets and ambrosia salad.

1 comment:

  1. Pioneers: Now spreading smallpox with jeans.
    Mayonnaise: It's totally a bicycle that looks a little bit like a motorcycle but isn't one.

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