Tuesday, June 22, 2010

Levi's and Miracle Whip commercials

There’s been plenty of coverage about this campaign already (mostly about the iteration with the gay dudes—homos are still controversial, go figure), but I think it can’t be overstated how much cooler Levi’s look in this context. More importantly, it feels stylish, youthful and smart, without being labored or dishonest.

So Miracle Whip is the secret ingredient that makes badass biker picnics badass? All this time I thought it was the gingham blankets and ambrosia salad.

1 comment:

  1. Pioneers: Now spreading smallpox with jeans.
    Mayonnaise: It's totally a bicycle that looks a little bit like a motorcycle but isn't one.