Monday, February 8, 2010

Reese's and 3 Musketeers commercials

This is a great campaign. It’s pretty rare for a series of commercials to be completely and utterly timeless, but I think this pulls it off. They could re-run this campaign 20 years from now, and it would still work.

I never knew 3 Musketeers were for the ladies, but clearly this banal piece of fluff isn’t aimed at anyone with a penis. Then again, I’m not sure it’s aimed at anyone with a brain either.


  1. I couldn't agree more. The commercial for the dark chocolate Reese's is my favorite in their ad campaign so far.

  2. Love the Reese's commercials! They seem to have more of a "classic" (but still modern) feel to them, which I think, you're right, makes them work 20 years from now.

  3. That Peanut Butter Cup ad was the first thing I saw on our 42" HD television, and the thing that sold me on the idea that HD wasn't just a gimmick. Aesthetically gorgeous.