These ads are incredibly awesome. The photography is shot, modeled, styled, and photoshopped brilliantly. The writing is amusing. And the candy-like Halls typography is utterly sublime. I’m dying to know who designed these ads!
All in all, this isn’t so sh*tty, really. It’s pretty damn boring is all. But the biggest difference between this and the Halls ads is the photography, and Nyquil blows it by going with something a little too real to be truly compelling. If I wanted to see a fat bearded guy with clogged pores, I’d look in the mirror, thank you very much.
A little close up of that Halls type, with the actual Halls as punctuation. Damn it’s good.