Monday, December 14, 2009

Foxy and Peter Rabbit Farms

The highlights on this aren’t necessary, but since they’re there I wish they were drawn better, but overall the Foxy logo is quite charming. The fox silhouette is cute, and the bold, san serif type does just enough with those rounded terminals to be unique.

Not good. An unimaginative name, ugly choices in typeface, and a haphazard illustrative logo. Is that sun rising in front of the fence?

I will say this much about it... the bunny’s tail is probably one of the best uses of a registration mark I’ve ever seen in a logo. Good for them.

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