Monday, November 9, 2009

Hess and Sunoco

I am absolutely, shamelessly in love with the Hess logo. I can’t explain why, I just am. And while this particular station has seen cleaner days, I also love the understated simplicity of its design. And you have to respect that this brand feels totally, peacefully at home in that simplicity. Did I mention I love it?

I’m fairly indifferent to the Sunoco logo. But the fact that their branding has more to do with their connection to Nascar than it does to communicating anything about their business confuses the heck out of me. Really? Nascar? Ok, fine. But do the graphics have to look like sh*t?


  1. I totally agree I always stop off at Hess, if of course I have a choice.

  2. I totally agree with you, Hess is definitely the best designed gas station out there, I lived in Florida for about 2 years and I always went to the local Hess, now I'm back in Maryland and I miss my White & Green.

    Also, I actually am a NASCAR fan, and the fact Sunoco designs their station after NASCAR, absolutely does nothing to make me want to fill up there. I mean, there are literally hundreds of "Official Sponsors" of NASCAR, but Sunonco is the only one to design their product after it, and as you mentioned, with not the greatest graphics in the world.