I am absolutely, shamelessly in love with the Hess logo. I can’t explain why, I just am. And while this particular station has seen cleaner days, I also love the understated simplicity of its design. And you have to respect that this brand feels totally, peacefully at home in that simplicity. Did I mention I love it?
I’m fairly indifferent to the Sunoco logo. But the fact that their branding has more to do with their connection to Nascar than it does to communicating anything about their business confuses the heck out of me. Really? Nascar? Ok, fine. But do the graphics have to look like sh*t?