These dumb, cheap electronics stores around the city are always an eyesore, but I think this sign is actually kind of cool. In a cheap thrills kind of way.
Considering a graphic designer probably didn’t work on this, and it came right from a sign shop, the typography is pretty well done. The typeface is simple and unassuming, and the letterspacing is decent too.
And you can’t deny it’s a well made sign.
So what’s the verdict, Pr*tty or Sh*tty?