Thursday, October 29, 2009

Crunch and Equinox

The world of fitness club identities is a pretty sad one, at least here in NYC, but the Crunch logo is actually pretty great. And this sign/awning does a pretty good job of being “on brand”, what with its crunchified shape and all. If I were interested in physical fitness, I might actually go here.

This is indicative of basically every other option in the city, and decidedly among the more heinous. The swoosh—as with all swooshes—is what really puts it over the edge. I’m pretty sure even I could take this logo in an arm wrestling match.

1 comment:

  1. i think the Crunch logo feels a little dated at this point (so its hard for me to call it pr*tty) but yes, it's much more thoughtful than most health club branding.

    i just loved your line "If I were interested in physical fitness..." this is why we need to live in the same town again.