Wednesday, September 2, 2009

Clif and Power Bars

There are a few nice looking entries in the energy bar market, but the Clif Bar still, ahem, rises above the competition. They use the unique shape and proportions of the product to great effect.

There’s so much I could say about this garish thing, but I’d like to focus my bemusement on that fuzzy white squggle between the logo and the word “performance.” What’s that you say? It’s a reflection? Sigh. If only that were true.

Thanks to P*S* reader M. Alec Lomas for suggesting the Clif Bar.


  1. have you seen Larabar? my personal favorite design in this category (and the one I was gonna send in)

  2. Yes. It's also worth showing. The Soy Joy stuff isn't bad either.