The Apple logo is an apple. Target has a target. But it's not always so easy to design the most obvious solution.
Flooring. Boards. It's a no brainer. But it's lovely in its simplicity and intelligent in its not-trying-too-hard execution. (VAL website here.)
I feel like this is one of those logos I'm supposed to like. But I just can't get past the fact that staples ain't that fat. It's supposed to be clever, but what they failed to understand was that the name was clever enough.