Husky and Bobcat

Admittedly, my photos today are not the best quality, so I’m supplementing with images from the web.

Pr*tty

It turns out I’m beating Brand New to announcing the rebranding of Husky Tools. No doubt, their exceptional popularity just took a major hit.

Kerning issues aside, the old logo has a certain tough charm that I appreciate, and I planned to only show this one until I found the updated logo on their website. The new one is better kerned, and the simplified, less-cartoony husky icon actually manages to look more husky-like and more tool-like simultaneously. Either way, I remain a dog person.

Sh*tty

You know when you’re thumbnailing a logo concept, and you’re struggling with how to stylize your idea in a way that makes it unique, attractive, and communicative. It’s important to keep pushing until you get there.

Or you can stop with the version that has sunglasses, vampire teeth, a grossly dislocated lower jaw, and horns for ears.